The rights administration service and platform AdRev announced Tuesday (July 17) the hire of music industry veteran Nick LaPointe to the role of director, rights management. In his new position, LaPointe will be based out of Los Angeles.

"Nick LaPointe has an extensive history of advocating for artists, labels and publishers through 20 years of experience in the music industry,” said Noah Becker, president and co-founder, AdRev. “I’ve known Nick since we worked together during my tenure overseeing mechanicals at SME in the mid 2000s. His passion for protecting the rights of the creative class, connections to music insiders, and unsurpassed knowledge of music business make him an ideal fit for AdRev.”

Most recently, LaPointe held various copyright and mechanical licensing roles at Warner/Chappell. He will use his experience to help lead AdRev's initiaitve to expand income and rights protection opportunities, especially as music becomes more heavily tied to videos.

”I am thrilled to be joining AdRev’s team of digital rights specialists,” LaPointe added. “I’m looking forward to bringing my music industry knowledge of managing writers rights to the company, while helping AdRev continue to expand their already robust service and technology offerings.”