Music financing company, Sound Royalties, and content administration service, AdRev, have announced a new strategic marketing partnership to help music professionals and content creators access royalty financing while retaining the rights to their work.

Advances for content creators
Working directly with music rights holders on YouTube, Facebook and other online platforms, AdRev assists with monetisation and collection on behalf of labels, artists and other content creators.

Through this new strategic relationship, the company will now provide clients with the ability to benefit from Sound Royalties’ financing and cashflow services with content creators able to access advances of $5,000 to $10 million based on their earnings from YouTube and other platforms.

Sound Royalties’ services also allow creatives to retain their copyrights and receive overflow income.

‘Talented music professionals’
Alex Heiche, Founder and CEO of Sound Royalties, said:

‘Sound Royalties is thrilled to join forces with AdRev while continuing to extend our services to the many talented music professionals within the video content creation community.

‘We are eager to help additional creatives in this space retain their royalties, receive the funding needed, advance their careers and provide for their lifestyle.’

‘Creative-friendly funding’
Noah Becker, President of AdRev, said:

‘AdRev is excited to begin this new relationship with Sound Royalties to provide video content creators with financing solutions that drive their work forward, without losing their copyrights.

‘Creative-friendly funding is something that the music industry has been missing for a long time and we are happy to help deliver Sound Royalties’ revolutionary new offerings to our clients.’